Digital Image Design Incorporated

We do rigorous, behavior-optimizing interface design. We apply a different and fundamentally better process.

Clients report little or no training & support costs, quicker learning, comfortable adoption, lower risk and easier insights—even more fun.

Our services include consulting, education & certification, research, and development.

Announcing our long-requested online class!  

Brad Paley looks at the world differently, and provides a perspective in design that is innovative and intuitive for users.

He is able to combine his unusual perspective with years of proven successful design and implementation to deliver transformational change with the mastery of a minimalist.

Lou Pastina,
Executive Vice President
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When we first launched BIDS Trading we were struggling with user acceptance; at risk of failing. I knew our conventional UI was a problem—we were introducing a new trading metaphor. Lacking a better way to think about the problem, I went looking for an answer. I saw Brad’s portfolio and I was astonished.

In order to learn about his methods we had him teach his class to our development team. It changed our understanding and the new direction resulted in BIDS winning broad acceptance in the industry.

Paul Hanson, a BIDS founder
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(a 90-second read)

I worked with Brad at Goldman and thought his jet-cockpit-like ergonomic approach was normal—until I tried to find a team in London to do the same. We couldn’t find a fraction of the background, insight, or capabilities. Brad also gave a seminar in the didi design methodology that left my development team inspired and motivated.

Perry Metviner, MD,
Equities Trading Development

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Evolution gave us a powerful
Cognitive Input Protocol

Understand it.  Build tools that use it.

Consulting

Selected projects and their key innovations · What clients say · Decades of delivering what they call inspiring and next-next generation

Research

Applying Cognitive Engineering to things our clients couldn’t fund is what let us invent this future

Education & Certification

Lectures · An online class in the Cognitive Engineering Design Methodology: the ideas that make it all possible · White Papers · Books

Development

Delivering Software Engineering, from one-off prototypes to real-time Web apps that reach millions